women need to embrace joy during the holidays

In this article http://blogs.psychcentral.com/weightless/2011/12/body-image-booster-pitch-perfection-embrace-joy/ Margarita Tartakovsky explains how, thanks to ads and commercials, women tend to feel the need to be perfect during the holidays more than the other days in the year. They need to get the perfect presents, perfect outfit, perfect food dishes just everything perfect. When in reality the holidays are all about enjoying yourself and feeling the compassion in others. What do you think the holidays are all about? Why do women seem to strive for perfection?