Friday, March 23, 2012
Zynga buys "Draw Something" maker OMGPop.
In recent news, the gaming company Zynga has furthered there business by buying out the makers of the Draw Something application OMGPop. OMGPop is a multi-million dollar company based in New York and there recent application for all smart phones and Ipod's "Draw Something" has reeled in over 35 million dollars in its first six weeks of existence. This isn't Zynga's first purchase, they have integrated horizontally by buying out Yoville and also have integrated vertically by teaming up with organizations such as Facebook, Orkut, Google+, and Myspace to further Zynga's advertisement. Do you think Draw Something will continue making millions now that its not run under OMGPop? Do you think this was a successful integration for Zynga?
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